Market Research

Company: A US market leader in refurbished medical equipment.

Project Type: Market Research / Interviews

Team Size: 50 FTE

Total Project Duration: 60 Days

Quality Control: Offline / Online Call Barging, Research Data Validation

Project Description: A medical equipment firm dealing with refurbished equipment like Intensive Care System, Patient Monitors, and Cardiovascular Equipments, among others handed over this project to Fusion BPO Solutions.    
Done twice or thrice a year, this market research project included the fieldwork of gathering bits and pieces of information from important people dealing with medical equipments or related to hospitals or clinics.

The questionnaires were sometimes exhaustive, dealing extensively with the requirements of the market in the segment of medical equipments. Some also referred to the level of awareness among the respondents about the latest developments in medical technology. The assimilated data, after stringent quality checks, was sent in an MS Excel file to the client.

Challenges: Language was the main challenge in this project because calls had to be made to Japan, China and also to Mongolia.

Fusion Expertise: Fusion has a vast body of work experience in market research campaigns. Our agents here at Fusion are cross trained in various business fields which lend them a rare versatility. Fusion offers a choice of 8 contact centers spanning Canada and India. Add to it the upgraded IT infrastructure and you get a BPO unit that justly values your money’s worth.